April 2020 - E1Media

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We Need Your Help

The ongoing pandemic has been detrimental to the live events scene we hold so dear here at E1 Media Agency.

We’re witnessing first-hand the challenges our clients are facing. Parable, Phase Croydon, Electric Brixton and countless more have had to pause their operations almost overnight.

It’s particularly difficult for independent festivals, with big and small events being cancelled around the world.

The future of Noisily Festival is in serious jeopardy.

We’ve worked with Noisily for over 3 years, since before E1MA even existed as a business. From strategy and community management to content creation and live-streams – we’ve poured our heart and soul into this festival.

Not only are they our clients, but they’re our friends. We want to do our utmost to ensure there is a Noisily Festival for years to come.

That’s why we’re supporting the #SaveNoisily campaign.

Having invested significant funds into the now-postponed 2020 festival, Noisily need to raise £150,000 to safeguard its future. 

Almost 10 years ago my new friend Lachie asked me to help him and his pals on some marketing activity for a party they were putting on. I even built the website myself !

The festival has since shaped my appetite for electronic music and arts, not to mention my career in events marketing.

The party they put on is second to none, words can’t describe the fun I’ve had in Coney Woods; a testament to the blood, sweat and tears that have gone into the show from the incredible crew that put it on every year.

It’s absolutely critical that we #savenoisily

… Without it our summer will lose its most important fixture in underground electronic music, and we will all lose one of the last places in the world we can really let go.

Nick

A wise man once said “Only tell the good ones” in reference to Noisily, and I couldn’t agree more.

6,000 people, lost, by choice, in the woods. The production alone is just mind-blowing, not to mention the elaborate array of art, music and the Mind Body Soul area that go with it. It creates a certain euphoria amongst those who attend that is indescribable.

Alongside the amazing people that attend year on year, the founders are something else – it’s been an absolute pleasure to work with the Noisily team for 3 years, and I really hope this isn’t the last.

We’re all going to need a bloomin’ good party at the end of all of this, and let’s hope it’s Noisily 2021. For those of you who haven’t been yet, dig into your pocket’s for Noisily’s crowdfunding campaign, you won’t regret it. See you in the Woods, and remember, only tell the good ones! – Joey

There’s something really special about Noisily, it’s just got so much going for it for a festival of it’s size! The intimate setting beneath the canopy of the beautiful Coney woods, coupled with the immense amount of thought that goes into every aspect of the festival leaves you with a lasting feeling of warmth long after you depart from the woods.

From production, sound and stage architecture right through to the catering, arts and entire ethos of the festival – all are thought out and planned to the nth degree in such a creative way, and all tie together to form a really exceptional experience. – George

If you would like to find out more or donate, please click here.

These are extraordinary times, and it’s going to take an extraordinary effort from everyone to save our live events scene – starting with Noisily Festival.

5 Brands Positively Adapting Their Messaging #2

The ongoing pandemic is bringing the best out of people, as we adapt to a new way of life. 

Brands are no different, adapting their social media communications and spreading positivity however they can. Here are some that grabbed our attention.

The Athenian

The restaurant sector has been hit particularly hard by the lockdown. That hasn’t stopped The Athenian from adapting their online messaging whilst making positive real-world contributions.

The Greek street food chain has been running live cookery classes on their Instagram, sharing delicious Greek recipes that can be created at home with everyday ingredients:

Although many restaurants have recently jumped on this trend, The Athenian’s in-depth tutorials are great for beginners and are perfectly suited to IGTV. 

Instagram’s long-form video app has been criminally under-used, but now is the perfect time to jump into it. Check out our live-streaming guide for more information.

In addition to their live-streams, they donated 2,500 meals to NHS workers:

We could not be more grateful for the NHS right now as they put their own lives at risk to help those in need. It’s a…

Posted by The Athenian on Thursday, 9 April 2020

Remember, even if this period is hard on your business financially, acts of generosity and kindness greatly resonate with consumers right now.

The amount of brand awareness you can gain is invaluable.

Brewdog

Brewdog’s meteoric rise as one of the most recognisable modern beer brands shows no signs of slowing down.

In addition to making hand sanitiser for the NHS, this largely-offline business has been producing a variety of online activities to keep Brewdog fans engaged with the brand.

For instance, they’ve created a virtual pub called ‘The BrewDog Open Arms’, featuring live music, cook-a-longs, and more:

They’ve supplemented this by filling their socials with little activities, like colouring-in:

Colouring for mindfulness hones your focus & keeps your hands busy. We’ve curated 20 iconic BrewDog designs for you to…

Posted by BrewDog on Tuesday, 7 April 2020

fun and insightful videos:

Eating Bugs As a Snack? | The BrewDog Show

Welcome to the future of snacks 🐛🐛🐛

Posted by BrewDog on Thursday, 2 April 2020

BrewDog is still an operating business, and so they are carefully balancing the fun & games with sales messaging – other brands should follow suit.

Pret A Manger

Pret is another eating-out brand that has been forced to transform their online activity. 

Much like The Athenian, they’ve successfully risen to the challenge their industry is facing.

Shortly before the lockdown, Pret served free hot drinks and half-price food to 150,000 NHS workers.

More recently, their social media channels have been encouraging fans to re-create their favourite Pret recipes at home – including their delicious vegan cookies:

Much like Innocent Smoothies, they’re engaging with fans in the comments on a 1-to-1 basis, answering recipe questions and sharing works of encouragement.

Positively is exactly what’s needed right now. Don’t be afraid to reply to comments on your posts as your brand.

And let’s not forget their Sandwich Seminars – bite-sized lessons on how to make the perfect sandwich:

Welcome to Sandwich Seminars, a series of bite-sized lessons designed to help you develop your sandwich CV, so you can…

Posted by Pret A Manger on Monday, 6 April 2020

These lessons, while entertaining, served a greater purpose. 

Pret asked fans to design their perfect Pret sandwich, using what they learned:

We’re on the hunt for The Next Pret Sandwich! The winning recipe will be launched into our shops when we reopen (and…

Posted by Pret A Manger on Tuesday, 14 April 2020

Not only is this an excellent way to engage your audience, but it also provides direct customer feedback that can be used in future product development.

Scrub Hub

Scrub Hub is a new brand born out of community spirit and a strong desire to support those fighting the pandemic.

Volunteers in this grassroots project can offer up their sewing services, creating scrubs (hospital clothing) for NHS staff.

Scrub Hub is using the power of social media to create a network of volunteers across the country.

Their Instagram illustrates their important cause in a visually appealing way:

Whilst Facebook acts as a hub for their network of volunteers to communicate with each other:

This brand perfectly encapsulates the power online communities have to make a difference during these unprecedented times. 

Noisily Festival of Music & Arts

Some may consider this cheating, but we’ve enjoyed helping Noisily Festival diversify their social media channels to reflect the situation we’re in.

No-one has been hit harder than the events industry, but Noisily have been working hard to maintain a positive outlook.

In addition to the fun & games we mentioned in this blog piece, Noisily Festival have created an online ‘Mind Body Soul’ series.

Fans can follow along with these live-streams, which range from Yoga:

NOISILY MBS LIVE // Nature Flow Yoga with Hely Cameron – Patterns of Nature

Join Helen Cameron to explore grounding & opening movement inspired by the rhythms & patterns of nature. Somatic & Scaravelli inspired hatha flow yoga with a focus on feeling, fluidity & freedom in the body, creating the space to deepen our roots & let go.

Posted by Noisily Festival of Music and Arts on Tuesday, 31 March 2020

To the lesser-known practice, Wim Hof Method:

NOISILY MBS LIVE // Introduction to the Wim Hof Method with Heather Gordon Athié

Join Heather Gordon Athié at Caluna Wellness for a chat about the scientific studies behind the Wim Hof Method & why it's relevant to you right now. Beaming in live from Kilifi, she has selflessly switched off her ceiling fan to bring you a dose of dancefloor realness so we can all feel like she is imparting all this sciencey goodness MID STOMP!!

Posted by Noisily Festival of Music and Arts on Thursday, 2 April 2020

Mind Body Soul is an integral part of Noisily’s brand personality, and gives fans a taster of what to expect at the festival itself.

Not forgetting that it’s first and foremostly a music festival, they’re also curating Spotify playlists and live-streaming DJ sets:

Noisily Festival is doing an excellent job of keeping fans entertained whilst clearly communicating their brand’s ethos.

5 Live-streams Raising Money For Good Causes

There has never been a more important time for the world to come together in the face of this pandemic. 

While a multitude of live-streamers are keeping us entertained, some are going that one step further – hosting charitable live-streams and raising awareness for important causes. 

Here are some that have caught our eye recently.

Marvin & Rochelle Humes – ‘Stay At Home With The Humes’

Marvin Humes is no stranger to live-streaming (we should know). Together with wife Rochelle they’ve created a #StayAtHomesWithTheHumes series.

Previous instalments include Rochelle cutting Marvin’s hair the first time:

The Humes House Party:

And most recently, a ‘stay-at-home’ edition of their TV quiz show The Hit List:

Not only are they producing a diverse range of fun content (today it’s Pilates), but they’ve set up a JustGiving page to raise money for children’s charity the NSPCC.

DJ EZ – 24Hr Non-Stop Set

Tee-total DJ EZ’s unrelenting stamina and extensive knowledge of the UK Dance scene was on full display for this mammoth set:

This isn’t the first 24Hr stream DJ EZ has done, but it’s certainly the biggest – partnering with Boiler Room and charity My Kind Deed.

The hashtag #StayHomeWithDJEZ reached an incredible 40 million people across the world.

WOW… what can I say! I’m awake and overwhelmed!Thank you for all the truly wonderful messages of positivity, it has…

Posted by DJ EZ on Tuesday, 31 March 2020

“DJ EZ performed with such skill, passion and energy for the whole duration dedicating the set to those working in the frontline to battle Covid-19 whilst reinforcing the stay home – save lives message” – My Kind Deed.

Combat Corona – FIFA Charity Stream

The football season may be paused, but the next best thing, FIFA 20, is being used as a vehicle to raise money for UNICEF.

Combat Corona gathered world-famous footballers from across the world and played competitive matches each other on the popular video game.

The likes of Real Madrid’s Gareth Bale and Paulo Dybala took part:

This wasn’t just about FIFA – there were also Q&A’s, Prizes, Giveaways and more. 

Altogether, this charity stream managed to raise £18,000 to help UNICEF #CombatCorona.

Mr. Afterparty – Last Night A Streaming Saved My Life

From Beatport to Tomorrowland, electronic music brands have brought the music community during this pandemic with their virtual festivals.

Mr. Afterparty are no different. Their virtual event, aptly named ‘Last Night A Streaming Saved My Life’, welcomed 24 DJ’s, in 24 locations, over 24 hours.

Featuring the likes of Oliver Huntemann:

Mr. Afterparty Presents "Last Night a Streaming Saved My Life" – Oliver Huntemann is LIVE NOW from Hamburg (Germany) for our 24h Fundraising Marathon in aid of Coronavirus relief. ❤️

Posted by Mr. Afterparty on Sunday, 22 March 2020

And Archie Hamilton:

Mr. Afterparty Presents "Last Night a Streaming Saved My Life" – Archie Hamilton is LIVE NOW from London (UK) for our 24h Fundraising Marathon in aid of Coronavirus relief. ❤️Donate: http://bit.ly/LastNightAStreamingSavedMyLife

Posted by Archie Hamilton on Saturday, 21 March 2020

All funds raised through their JustGiving page were donated to the International Red Cross and the Global Coronavirus Relief Fund.

Tiltify – Hope From Home

Taking place on World Health Day, #HopeFromHome was a unique, multi-platform digital fundraising event that brought together entertainers, influencers and celebrities.

Irish YouTuber JackSepticEye’s 10-hour stream raised $650,000 alone. It featured a diverse array of entertainment, from a ‘Let’s Play’ of the new Animal Crossing game, to a surprise message from by Jeff Goldblum:

Altogether Hope From Home raised an eye-watering $1.6 million, for charities including United Way, Red Nose Day and the Covid-19 Solidarity Fund.

All these live-streams, regardless of how much money they raised, are doing their part to unite the world and bring together communities doing these unprecedented times. 

Interested in watching more live-streams? Check E1MA’s brand new website – Sofastreams