Digital Strategy Support

We supported the UK Government’s communications response to the Coronavirus pandemic, working in close cooperation with a range of government and military intelligence departments, offering campaign advisory from the beginning of the crisis and we continue to offer performance analysis advice.

 

Media Strategy

Our approach to digital performance analysis, and our application of insight to actionable recommendations, overturned the UK government’s buying strategy on paid social, saving the UK taxpayer over £1.6m in the first four weeks of operating. The framework we implemented is still under our management and we continue to offer government departments valuable campaign insight that in turn informs communication strategy.

 

Insight & Analysis

The vast volume of insight we gather across all government campaigns provides endless opportunities for learning and informed campaign iteration.

 

Sub-campaign Project Management

We developed and executed the brand-led campaign strategy that culminated in the government’s ‘Enjoy Summer Safely’ message, and achieved unprecedented co-ordination between some of the country’s most well known brands, supporting by temporarily changing their company slogans to follow suit with government message. 

corona collage Ben

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