Greenwich Comedy Festival sees over 30 top-tier comedians perform across 5 days and nights.

This year, they’ve had to make made a few changes to make it as safe and enjoyable as possible; an open-air setting, socially-distanced seating and food & drink purchasable via their app. 

We have been advising on and executing their social media marketing strategy:

  • Content creation and launch 
  • Social media timeline and channel management: Populating it with a variety of posts, tailored for each platform and carefully crafted copy that both reflects the comedy festival’s personality, driving sales and demonstrating the safety of the venue. 
  • Media Buying: Supplementing our organic output, we created and maintaining ad campaigns, making sure they are seen by the right audiences.

The strategy has been effective with a 35-40 x ROAS, targeting both new audiences and previous ticket holders. This, alongside ensuring consumer confidence with our social distancing communication has contributed to a 2x year on year sales result over the same period from launch.

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