In December we were asked by Topham Guerin (TG) to assist with The Conservatives’ election campaign.
Based in New Zealand, TG delivers world-leading advisory and digital services. We had been assisting them with some of their UK activity earlier in the year – supporting with live streaming for the leadership hustings. When the election came around we were enlisted to support in delivering the party’s out-of-home and online advertising output.
This was a fascinating campaign to be involved with, we gained real-world experience and understanding in how a successful political campaign picks its targets and messages to them for effect. When we joined there was an existing strategy in motion already. We helped deliver the digital-out-of-home output for that strategy, supported on google search and programmatic, and we delivered simple metrics to give TG a read on how social advertising output was generating engagement within particular seats and audience groups, which informed subsequent output.
We extend our gratitude to Ben and Sean for inviting us to help them deliver the campaign and look forward to working with them again in the future.
Promoting your venue can be tricky, but it doesn’t need to be.
E1MA has a long background in delivering a full range of digital strategy and marketing activity for venues. Past and present venue clients include Electric Brixton, Phase, E1, Prince of Wales, Platform, SWX Bristol and more…
Here are our top tips to successful venue marketing online.
1. Consistent branding and artwork is key
Make sure you have a clear set of brand guidelines established. At the bare minimum you want to have a logo, font and colour scheme that can be applied across all your online channels as well as in-venue
(If there’s one thing we learned from Dishoom’s talk at MAD//Fest, its that customers appreciate subtle details)
These guidelines should then be incorporated into all your online channels, such as your website, email and social media pages.
We convey Platform’s brand identity through all of their marketing channels:
Consistency is the key to building brand awareness and retention.
After all, you want your venue to be the first place that comes to mind when people ask:
“where should we go tonight?”
2. Illustrate your venue’s uniqueness through social media
74% of people use social media to guide purchasing decisions.
40% of Millennials visit on a location purely based on its ‘instagrammability’ (i.e. how good it looks on social media)
Now, we may not be interior designers here at E1MA, but we do understand that good photography can make any space look interesting – including our own office!
Hire a professional photographer to capture all the elements a customer might want to see before they book, or parts that are aesthetically pleasing.
This depends on the type of venue – music fans would love to see the space itself, for example these photos we used for Phase Croydon’s launch: