« Back to journal

What’s New in Social Media? (November)

Every month we present the biggest new developments in the world of social media so you can stay the cutting-edge of the industry.

1. Twitter Launches ‘Fleets’

2020 has undoubtedly been the year of stories. It was only a matter of time until Twitter joined Instagram, Facebook, LinkedIn and Pinterest in having their own version of stories. 

Twitter Fleets officially launched worldwide last week. Although the name looks to differentiate it from its rival platforms, Fleets has all the standard stories features. A 24-hr time frame, the ability to customise with text and effects and only visible to your followers.

Twitter says Fleets is for sharing ‘momentary thoughts’ that would otherwise remain as draft tweets. In many ways, this is what Twitter is already about – short, snappy bites of content. This new feature looks to enhance the audio-visual qualities of Twitter, no doubt inspired by the popularity of TikTok and IG Stories. 

We’ll be keeping a close eye on Fleets. Twitter has never had the ‘playful’ nature of rivals such as Instagram, focusing more on breaking news stories over creative content. It’s too early to say whether Fleets will be ‘one stories feature too many’ or another valuable tool for social media marketers.

Check out our blog piece on the rise of stories if you’d like to learn how this format took over the world.

2. Instagram Tweaks the Homepage

Love it or loathe it, it’s here to stay. This month Instagram users opened the app to find the entire homepage has been modified:

‘Reels’ and ‘Shopping’ have replaced the ‘Create’ and ‘Notifications’ buttons, which have been moved to the top right next to ‘Messages’. The Camera button has been removed.

It’s not difficult to see what the motivation was behind these changes. Instagram are making Reels front and center. IG Shopping has also been provided its own interface, presented as a shoppable news feed.

We wrote about Reels a short while back. Instagram’s TikTok clone has been steadily growing in popularity and this move will only boost it further. Many social media developments in 2020 have revolved around ‘social commerce’. It’s viewed as the next big revenue stream for platforms. TikTok recently announced a partnership with Shopify. Instagram has responded by making Reels and IG Shopping more accessible. Both are competing for the same demographics. This rivalry will only intensify as time goes on.

Personally, we feel the new UI is cluttered. Instagram is trying to replicate the success of WeChat in China – a one-stop app for everything from entertainment to shopping. But Instagram will struggle to make this a reality without a complete overhaul of the app, which would receive fierce backlash from fans.

3. Snapchat Introduces Spotlight

Snapchat has struggled to stay culturally relevant in recent years. Instagram Stories and TikTok would not be the worldwide phenomena they are today if it wasn’t for the original innovators of the Stories format. Now the tables have turned, and it’s Snapchat who is taking inspiration from them.

Yesterday, Snapchat launched a new function called ‘Spotlight’ – a dedicated place within the app that lets users watch short, vertical videos in a feed that’s remarkably similar to TikTok:

Spotlight features videos from both public and private accounts (if you choose to). It’s accessible via a new fifth button at the bottom of Snapchat’s UI:

Like Instagram, Snapchat are trying to claw back users’ attention from TikTok by prominently displaying their Spotlight in the app. As a result, social media is starting to look homogeneous. Now that every major platform has Stories, will they all produce their own TikTok clones? It’s a question of whether this style of content will be suitable for Twitter or LinkedIn, both of which have an older user base.

As for Snapchat, it feels like they’re clutching at straws, adopting rival platforms’ most popular features to prevent users jumping ship. Nevertheless it’s still an extremely popular service and should be considered in your paid social strategy if you’re already familiar with Stories Ads.

4. New Google Branding

Last month Google rebranded Google Suite, which includes Gmail, Docs, Meet and Sheets, to Google Workshop. This is part of their ongoing effort to compete with Microsoft Office as an all-in-one suite for your virtual office needs.

More recently, Google Workshop’s logos have undergone a visual overhaul – much to the distaste of users:

One main criticism is that the logos are extremely similar, making it hard to immediately know which service you’re clicking on. The Gmail logo in particular has bore most of the brunt, as it no longer resembles an envelope. This could be an attempt by Google to ‘modernise’ the iconography of email. Much like the floppy disk, the envelope harks back to a time before the internet. A time that is not relatable to younger users.

While we don’t think Google’s new logos are perfect, we can appreciate how they’ve attempted to invigorate dying iconography and promote cohesion across their suite of apps.

5. Rupert Grint Becomes The Fastest IG User to 1 Million Followers

It was only two months ago that we announced Sir David Attenborough had broken the world record. Now, that record has been bested by Rupert Grint. The Harry Potter star acquired 1 million followers in just over 4 hours, beating Sir Attenborough by 45 minutes.

Rupert’s first post, introducing his new-born daughter, achieved a staggering 3.2 million likes and 110k comments:

A lesson to be learned from this is the power of community. The Harry Potter franchise has become one of the most beloved in the world, with countless Facebook groups, Instagram pages and fan-made websites dedicated to the wizarding world.Whilst we don’t expect you to achieve a million followers in 4 hours, you should be using your brand personality to attract and create a loyal fanbase.

Black Friday: How To Cut Through The Noise

The biggest shopping day of the year is going to look a lot different in 2020. We explore how businesses can grab the attention of customers and stand out from the crowd on Black Friday.

Black Friday in 2020

Black Friday is on the 27th November 2020. Traditionally a US custom that takes place after Thanksgiving, it has since taken the world by storm. For most people it makes the start of the festive season, as we start thinking about Christmas gifts for loved ones. Its certainly big business – Brits are expected to spend £6.5 billion on Black Friday and Cyber Monday.

As the name suggests, Cyber Monday is the online iteration of Black Friday, the latter usually taking place in brick-and-mortar stores. This year will be completely different. With the ongoing pandemic preventing many offline businesses from opening, customers have shifted their shopping habits online. As we explored in a previous blog piece, the pandemic has irrevocably changed the way we shop. Even traditionally-offline shoppers are predicted to increase the amount of online purchases they make by 160%.

This is excellent news for e-commerce businesses, as it allows them to reach previously-unreachable audiences. Black Friday is the biggest opportunity of the year, if you know what you’re doing. Here, we explore some marketing techniques that can help you cut through the noise and win the attention of potential customers.

Start Early

The best time to start your Black Friday campaign was yesterday. The 2nd best time to start is now. For those new to the concept, it would be easy to assume that it’s a 2-day event – the Friday and the following Monday. However, this hasn’t been true for a number of years.

In a bid to out-do each other, businesses have been starting their campaigns earlier and earlier – some as early as Halloween. Black Friday has become Black Friday Month. Every brand is keen to win the consumers’ wallets before their competitors do, and sometimes you need to play the game. Leaving your promotions to the actual day, when the noise is at fever-pitch, is risky. We’d only recommend this if you operate in a less-competitive sector or if your products are unique to your business.

Retailers in particular should start early. Consumers are extremely price-sensitive around Black Friday. Combine this with wider macro-economic factors (a struggling economy and low consumer confidence) and you get consumers that will scour the internet for the best possible price. By starting your campaign early, you can take advantage of lower advertising costs and drive conversions before the bigger brands aggressively discount their products.

On the subject of discounts, you’ll likely feel compelled to use them. A discount is a great way to get customers over the line, from consideration to conversion. It’s what Black Friday is all about, and it’s wise to provide one if you have room in your margins. This isn’t strictly necessary for all businesses. Now we’ll run through a couple of marketing strategies that could help you stand out without costing a fortune.

Use Black Friday to Expand Your Audience

Black Friday doesn’t have to just be about driving sales. It can also be a great time to expand your audience and grow your following ahead of the all-important ‘golden quarter’. As we mentioned earlier, traditional in-store Black Friday shoppers are going digital this year. This means new people to turn into fans of your brand.

Naturally, your socials should be in tip-top condition prior to launching your campaign. If you need advice on creating a strong social media presence, contact us or check out the rest of our blog.

You could launch a paid social campaign that emphasises brand awareness in the run-up to Black Friday. Entice users to follow by using the promise of incentives, e.g. “follow our page for exclusive Black Friday discounts!”. Exclusivity is a key aspect to building an online following. You need to make users feel like they can’t get the same content (or discount) anywhere else.

This is good for building both social media fan bases and mailing lists. Email marketing can be extremely effective on Black Friday. Firstly they have guaranteed delivery (assuming it doesn’t go to junk). It’s therefore much more likely your audience will see your communications. Posting organically on social media can sometimes feel like rolling a dice. There’s no guarantee that your content will get the visibility you need around Black Friday, with so many competing businesses posting at the same time.

Nevertheless, we advise making the most of all your channels. You may want to consider using channel-specific UTMs or discount codes so you can see which are generating traffic.

Consider a ‘Green Friday’ Approach

Black Friday & Cyber Monday have faced a growing amount of backlash in recent years. This is partly due to the rise of the ‘conscious consumer’ which we discuss in our green marketing article. A growing number of people see Black Friday as an example of ‘relentless consumerism’ and want to encourage society to shop more ethically and responsibly.If being eco-friendly is already a part of your brand identity, it’s a no-brainer to utilise this to transform Black Friday into Green Friday. 

First, it starts with communication. In the build-up to ‘Green’ Friday you should announce on your social media channels that you won’t be heavily discounting products like other businesses, and explain why. Outline the green credentials of your business in a series of posts and fold in shocking facts on how Black Friday contributes to environmental harm. Electronics are highly sought-after during the event, and greatly add to the 50 million tons of electronic waste we produce each year.

The next step is to take action. An option you could consider is to donate a cut of your Green Friday profits to a charity that aligns with your brand. For example, our clothing project Living Thing is donating a percentage of profits to tree-planting charities. Rather than saying “we’ve raised £500 for charity”, instead say “together we’ve planted 100 trees”. Consumers want to see results, not numbers.

Not only will this do wonders for your brand image, but it means you don’t have to heavily discount products to keep up with the bigger businesses.

Concluding Words

This is going to be a Black Friday & Cyber Monday like no other. The monumental shift to online shopping means e-commerce businesses will have more competition than ever. Thankfully, your campaign doesn’t have to be restricted to the two days. November is Black Friday Month in all but name. Start early to gain an advantage over your competitors, use the event to expand your audience and galvanize your existing fanbase to find success this holiday season.

Live-Streaming Is Back – Here’s What You Need to Know

Live-streaming will play an important role this winter. We look at what’s changed since the 1st lockdown and how businesses, musicians and creators can make the most of it.

The State of Live-Streaming

It’s fair to say live-streaming exploded in popularity during the 1st national lockdown. With venues unable to open their doors and consumers being stuck inside, it was a perfect storm for live-streams.

E1MA extensively pushed live-streaming as a content lifeline for our clients in the live events industry. On our blog, we provided best practices, the projects we were working on, and how others were getting creative with live-streams.

Unfortunately, we’re still in a position where live events can’t happen. We’ve spoken before about the woes of this industry. With the 2nd national lockdown underway, it’s highly unlikely we’ll see live events return before the new year.

Now we’ve all had a break from live-streams, the E1MA team expect them to make a resurgence. Positive changes made by online platforms since the 1st wave, adapting their services to better support live-streaming. Here’s what’s changed:

Live-streaming with Mixcloud Pro

A recurring problem faced by ourselves and our clients during the 1st wave of live-streaming was the constant threat of copyright. Social media platforms like Facebook would automatically mute or take down streams that featured copyrighted music. It’s safe to say this posed a challenge for DJs in particular.

It’s not just Facebook. We’ve seen it happen on Instagram, YouTube and Twitch as well. Thankfully, DJs now have a new option: Mixcloud Pro.

In case you’re not familiar with Mixcloud, it’s a service that operates much like Soundcloud, whereby you can upload audio mixes. Mixcloud Pro, their premium subscription service, lets you upload video live-streams as well, with no threat of copyright.

This is because “Mixcloud is a licensed service which has agreements in place with many rights holder partners around the world”. You will not encounter any takedowns or interruptions.

Last week, E1MA worked with Marvin Humes for the Marvin’s Room Halloween Special. We’ve been working together on Marvin’s Room for a long time, which usually takes place in various venues across London. Since the pandemic, we’ve shifted this to the digital space.

We live-streamed on several platforms simultaneously, maintaining Mixcloud Pro as a back-up. One critique we have is their Analytics are underwhelming compared to Facebook or YouTube. Once the video has finished, you can only re-listen to the audio. In their defense, Mixcloud Pro is still in beta.

“We’ve received an unprecedented level of demand from the Mixcloud community to build live streaming functionality. We’ve been working day and night to meet this demand and launch Mixcloud Live as fast as possible.Please note that this means we have released Mixcloud Live much earlier than we’d normally do for a product of this size. Consequently you may experience technical bugs or flaws in the Mixcloud experience.” – Mixcloud

Although you might not get the viewership expected from a platform such as YouTube, we feel it’s a safer option for DJs.

Live-Streaming Is Exempt From Lockdown Restrictions

Its important to mention that live-streams are exempt from English lockdown laws. As venues are considered ‘places of work’, you can live-stream from them. The Secretary for Digital, Culture, Media and Sports revealed this earlier this week:

IGTV Expands Live-Streaming Capability

The time limit for IGTV live-streams is being increased from 1 hour to 4 hours, Instagram announced recently.

In addition, they’re making live-streams more discoverable with a new “Live Now” section, as well as keeping them available to watch for a greater period of time afterwards.

‘Live Now’ will increase the discoverability of live-streams on IGTV.

IGTV became a surprise hit earlier in the year, as creators looked to push live-streams to their already-existing Instagram fanbase. Everything from cookery courses to workout classes could be found. IGTV was initially met with a lot of skepticism. Many marketers believed fans were unwilling to watch long-form videos vertically. This Instagram update proves them wrong. 

We also used IGTV for the Marvin’s Room Halloween special, but found it kept getting taken down. This is frustrating, but demonstrates that parent company Facebook needs to do more to accommodate DJ live-streams.

Zoom Lets You Monetise Live-Streams

We spoke about this in October’s Digital Marketing Round-Up. The immensely popular video conference software is launching its own paid events marketplace called OnZoom:

It will support events with up to 1,000 virtual attendees. It includes its own ticketing system, so tickets can be sold without the need for a third-party. OnZoom presents itself as an all-in-one solution.

Aside from copyright issues, another key problem that plagued live-steaming during the initial lockdown was the lack of monetisation options. It’s a problem that affects all creators, but especially those in the performing arts and live events sectors.

Could OnZoom present a legitimate way to host not only live-streams, but paid virtual concerts? Only time will tell.

Concluding Words

Whether we like it or not, live-streams are coming back. We’re cautiously optimistic about this prospect. As we go into winter, people will be more inclined to stay indoors and watch live-streams. The initial lockdown took many creators by surprise, leaving them little time to develop new types of online-only content. 

We’ve learned to adapt to the ‘new normal’ and make the most of the resources available. Social media platforms have been making steady improvements to their live-streaming capabilities. We’re more prepared for live-streams than before, and the E1MA team are excited to see what content creators can produce this winter.

5 Top Tips For Marketing on LinkedIn

The world’s largest professional network has serious marketing potential if you know how to use it. We take a look at how LinkedIn differs from other social media platforms, and how to harness its power.

What is LinkedIn?

In short, LinkedIn is a social networking platform that centers around employment. It presents itself as the world’s largest professional network, with over 722 million users located in 200+ countries. This makes it smaller than social media titans Facebook and Instagram, who have over 1 billion active users each, but larger than Twitter, Snapchat and Pinterest. 

LinkedIn has been seeing ‘record levels of engagement’ during the pandemic. Combine this with its complete visual re-design and the long-awaited ‘LinkedIn Stories’ feature, this is a platform that can no longer be ignored by savvy marketers. While it’s true that LinkedIn was primarily designed for B2B (business-to-business) activity, ‘sales executives’, ‘creative consultants’ and ‘growth hackers’ are still consumers. They have lives outside of work, and as such, are potential customers.

So let’s dive into some LinkedIn marketing best practices.

1. Be Professional

As a ‘professional network’, there’s a certain level of expectation regarding how you should communicate on LinkedIn. It’s important to understand that this isn’t Facebook. You’ll not only be connected to your friends, but to colleagues, industry ties and potential clients. Whilst you should be expressing your opinion on the latest industry news, avoid controversy and confrontation. Respect differing viewpoints and be mindful of others’ experiences. Your personal LinkedIn presence is intimately linked to your businesses’ – don’t deter potential customers.

Instead, post industry-relevant content, contribute to ongoing conversations and celebrate the achievements of your business. Connect with fellow industry professionals and like-minded people.

A trend we’ve noticed growing on LinkedIn recently is the rise of ‘informal’ content, such as memes. Posts like this can perform well if they are extremely relevant and used sparingly.

The reason LinkedIn became popular in the first place is because it’s a haven for professionals that want to escape the jumbled nature of Facebook and engage with work-related content. It’s important to bear this in mind when posting on LinkedIn.

2. Make the Most of LinkedIn’s Connection Feature

A defining aspect of LinkedIn is that you can send a connection invite to almost anyone, even Bill Gates (though he probably won’t accept). This feature is critical to your success on the platform, as it determines who will see your posts. The first connections you should establish are your employees and industry professionals you know in real life. Get into the habit of connecting with new business contacts in LinkedIn shortly after meeting them.

Alternatively, attempt to make a connection with potential clients, or industry thought leaders. Reason being, if you post on LinkedIn, your connections will see it. If they engage with your post, their connections will see it. This is the best way to maximise your reach organically. If you’re trying to connect with strangers, include a personalised note before sending an invitation. According to LinkedIn, they’re far more likely to accept.

Alternatively, you can use InMail to guarantee a message is delivered to their inbox – you have to pay for this feature.

LinkedIn’s connection limit is 30,000. This may sound like a lot, but if you’re any kind of thought leader in your industry, you’ll reach this limit fast. We recommend accepting all kinds of connections at first. As your presence on the platform grows, occasionally disconnect with anyone that isn’t adding value to your business or newsfeed.

Remember that you can always ‘follow’ pages and people instead. They won’t see your posts, but you can still engage with theirs. Follow users that share good content, but won’t directly help your business.

3. Use Your Company Page

Your company page should be a hub for all your businesses’ activity on LinkedIn. It functions much like a Facebook business page. Unlike your personal profile, you can link to your website and therefore be a potential source of customer traffic.

It’s likely that after someone visits your profile, they’ll visit your business page, so make sure it’s in tip-top condition. Contact information should be up to date, and produce a compelling bio that will draw users to follow or click-through to your website. If your colleagues are on LinkedIn, they’ll appear here as well.

There are 3 lesser-known features that can increase your business page’s reach on LinkedIn. The 1st is that you can invite up to 100 personal connections to follow your company every month: 

This box appears when you’re in admin view.

The 2nd is that you can alert your employees whenever you post on your business page. You should be encouraging them to engage with the content, as it will be displayed to their connections as well, even if they don’t follow your company:

Last but not least, your company page can follow up to 3 community hashtags. Within these hashtags you can like, comment and share posts AS your business:

In this section you can also see if anyone is talking about your business.

This engagement will appear on the feeds of employees and those or who follow your page. Noticing a pattern here? Generating exposure is the key to success on LinkedIn.

Although you can only choose 3 hashtags, these can be changed at any time. If you see a post on your personal account that you’d like to engage with as your business, simply add its hashtag to your ‘community hashtags’ and find it on there. It’s tedious, but is currently the only legitimate way to engage with other posts as your brand.

4. Dig Into the Analytics

Understanding your audience is the key to success on every social media platform, and LinkedIn is no different. The brand-new analytics feature lets you see how many people are visiting your page and what industry they’re in. You can also see who follows your page and how they’re engaging with your content – great for scouting potential customers. This feature is at the top of your company page.

You can also engage in a little competitor analysis. LinkedIn provides a selection of similar pages to your own, along with their metrics. This gives you a good understanding of how your page is performing in comparison to others. What are you doing better? Where is there room for improvement? You can’t rest on your laurels when it comes to social media. You must continually tweak your strategy in this ever-evolving space.

5. Use Paid Social With Purpose

We’ve left this last as we feel LinkedIn is one of the few platforms left where you can succeed with organic social. That said, LinkedIn Ads provides an opportunity to directly target specific job titles and industries. Although you can do this on Facebook, with LinkedIn your potential customers are in a position where they want to read business-related content. This is particularly beneficial for B2B sectors.

If you’ve had experience with Facebook Ads, then LinkedIn Ads shouldn’t be much of a challenge. Social media platforms strive to make their ads services as simple as possible to encourage adoption. An important caveat to consider is that LinkedIn Ads can be expensive compared to rival platforms. The justification for this is that its quality over quantity when it comes to sourcing leads. If you’re considering running ads on LinkedIn, you should have clear goals in mind beforehand. Are you trying to host corporate events at your venue? Do you want your blog posts to be seen by key decision makers?

Concluding Words

LinkedIn’s presence has rapidly grown over the last few months, causing an influx of professionals who don’t know how to make the most of it. Whilst the platforms clear strengths lay in B2B networking, don’t discount its potential for reaching customers where they least suspect it. Although it may operate much like Facebook, don’t treat it as such. Build connections, stay professional and use all the features at your disposal to have success on the world’s largest professional network.

What’s New in Digital Marketing?

We bring you October’s latest developments in the world of social media and digital marketing so you can stay at the cutting-edge of the industry.

1. Cultural Recovery Fund

Cultural institutions across the UK have been celebrating their awards on social media. Over £1.57 billion is being provided to venues, festivals, museums and more through the Cultural Recovery Fund. Whilst not every business was fortunate enough to receive a grant, it’s certainly a step forward for the live events industry. This funding provides a lifeline to venues like Electric Brixton, who cannot open under current guidelines.

Our advice to anyone who’s received the grant is to not neglect your communications strategy. Maintaining a clear voice in these ever-changing times is more important than ever. If you would like to learn more, click here.

With the emergence of a 2nd wave, it’s unlikely we’ll see nightclubs and venues opening any time soon. With winter fast approaching, outdoor shows are becoming less and less feasible. What these cultural institutions sorely need now is a roadmap that guides the path towards re-opening.If you’re a DJ, Performer or another form of ‘creative practitioner’, you can apply for grants of up to £10,000 through Arts Council England. The fight to make the voice of the live events industry heard continues. To find out how to get involved, check out the #WeMakeEvents movement.

2. Instagram Turns 10

Earlier this month saw the 10th anniversary of Instagram. Starting off with just 25k users on its first day, the photo-sharing app now has over 1 billion registered accounts. This makes it the 2nd-largest social media platform in the world, after parent company Facebook (2.6 billion).

Instagram has seen many developments over the years, but none more pivotal than Instagram Stories – over 500 million people use the feature every day. If you’d like to learn more about what makes the stories format so popular, read our blog piece. The platform continues to evolve even after 10 years, the biggest recent addition being Instagram Reels.

To celebrate their 10th anniversary, Instagram sneakily added the ability to change your app icon:

Alongside this comes some significant changes in social commerce. For example, you can now tag products directly in ads:

In theory, this means a customer could buy advertised products without ever having to leave Instagram. Similarly in IGTV and Reels you can now provide mid-video shopping links:

Instagram is keen to push social commerce as it provides new revenue streams whilst also providing users with a fun way to shop. E-commerce businesses can potentially streamline their sales funnel by cutting out their website from the customer journey. 

3. WhatsApp Announces New Business Features

Much like with Instagram, Facebook is keen to monetise WhatsApp, which has a staggering 2 billion users. As a messaging app rather than a social media, they’ve so far struggled to find a revenue stream that doesn’t infringe on users’ privacy. WhatsApp Status, its long-forgotten stories feature, never replicated the success of IG Stories.

Instead, WhatsApp is focusing on expanding its in-app shopping options, giving brands new tools for managing their interactions to maximise its business potential. This is a sensible move, seeing as 175 million people message businesses on WhatsApp a day.

WhatsApp did hint in this blog post that they’ll be charging businesses to use the ‘advanced’ features, without specifying what these are. They’ll most like take commission from any sale that happens within the app.

Regardless, this move adds another string to the bow of e-commerce businesses. It’s clear that Facebook believes the future of shopping online lies within social media and messaging apps, rather than on websites. We’ll be exploring this idea in a future blog piece, so stay tuned!

4. Zoom Launches Paid Events Platform

It’s hard to think of an online service that defines 2020 more than Zoom. The video-calling software has become the go-to for businesses across the globe, with over 300 million daily users. Even the E1MA team got in on the act, taking full advantage of its custom background feature:

Now it seems Zoom is officially moving into the live-streaming space by introducing new event discovery and monetisation features. 

“OnZoom is a comprehensive solution for paid Zoom users to create, host, and monetise events like fitness classes, concerts, stand-up or improv shows, and music lessons on the Zoom Meetings platform.”

OnZoom will support events with up to 1,000 virtual attendees. It includes its own ticketing system, so tickets can be sold without the need for a third-party. Alongside this update comes enhanced security features such as end-to-end encryption, so users have the safest online experience possible.

This can only be good news for businesses and creators. The popularity of live-streaming exploded following the initial lockdown in March and April. They saw a decline in viewership over the summer months, but as winter draws near and restrictions tighten, we’ll probably see a resurgence. 

This could also be useful to musicians and DJs. Other streaming services such as Facebook, YouTube and Twitch are not only difficult to monetise, but have often stringent rules around copyright usage. Aside from this, it raises an important question: are consumers willing to pay for live-streams they previously received for free?

5. Microsoft Release ‘Clarity’, a Free Website Checker Tool

It’s been in beta since 2018, but Microsoft finally announced the general release of Microsoft Clarity yesterday. In case you’re not familiar, Clarity is a free tool that lets you analyse user behaviour on your website. It provides a wealth of data including heatmaps, where people click and more. 

Presentation-wise, it has a simple, Google Analytics-style dashboard. This tool has major potential for e-commerce businesses who are looking to improve the user experience of their website. Clarity lets you observe where customers are entering from and dropping off – invaluable information that can be used to optimise your website and increase conversions.

We share tons of excellent social media updates on our Twitter (@E1MediaAgency) so make sure to follow!

Have a question?

talktome@e1ma.co.uk