Chatbots are software applications that mimic human conversation. Think of them as a virtual companion that can be integrated within your website, mobile apps, or instant messengers such as Slack, Facebook Messenger and WhatsApp.
The most advanced chatbots can handle and understand complicated customer requests and personalise their responses accordingly.
We incorporated a Facebook Messenger bot into our marketing work for Noisily Festival – with excellent results.
For example, a welcome message had an incredible 99.5% open rate and a click-through rate of 46% – encouraging potential attendees to explore the website and find out more about the festival.
Not only can chatbots perform actions like these, but they are available to help 24/7, can be cost-effective, and have the potential to attract new customers.
Chatbots are expected to save businesses over £6.5 billion globally by 2022. Will yours be one of them?