User-generated Content (UGC) is the simple process of repurposing customer content for your needs. By directing involving them in your campaign, your customers may become advocates for your brand.
UGC posts shared to social channels typically see a higher 28% engagement rate compared to standard branded posts. Fans enjoy seeing their content adopted by brands and often share, retweet or repost this experience.
This provides genuine, organic reach and builds customer-brand relationships that money can’t buy.
The E1MA team were heavily involved in the creation of Oliver Heldens’ official music video for ‘What The Funk’.
Hundreds of fans from across the world submitted homemade clips of them singing and dancing to the song’s lyrics.
The resulting video achieved an amazing 2,000,000 views and nearly 2,000 comments on YouTube alone. This is without including all the social media engagement leading up to the video’s creation and after its release.
User-generated content can be a fast, fun affordable way to produce phenomenal results for your brand.