Competitions are an excellent, cost-effective way of engaging your audience. A simple ‘share-to-win’ contest can drive traffic to your social media platforms, increase brand awareness and encourage sales.
For We Are FSTVL, we live-streamed a countdown contest on Facebook. To win, fans simply had to ‘guess the artist’ depicted in the photo.
This generated 20,000 views and 700 comments in just 30 minutes. Our chatbot automatically followed up each response in Facebook Messenger, and we were subsequently able to remarket to those fans.
You can read more about our work with chatbots here.
We’ve since ran a number of competitions for our clients – each one increasing the potential audience we can engage with for future campaigns.